Our Story
Back in 2020, at a time when the world was learning to keep its distance, Natasha created NJ Assistance and set out to keep businesses connected throughout the uncertainly. The start of the pandemic reshaped the way businesses operated, making efficiency and adaptability more important than ever. Through this, there was an opportunity, not just to support businesses remotely, but to redefine the way they worked.
By providing seamless virtual assistance, she helped entrepreneurs, startups, and growing businesses stay organised, connected, and in control, even in the most uncertain times. When the world reopened, the clients were ready to move forward with confidence, and so was she.
Five years later, with a re-brand and business name change, Natasha (& the small but might team) continue to be the trusted partner behind the scenes, offering the same precision, professionalism, and proactive solutions that set us apart. Because, no matter how business evolves, the right support makes all the difference.
Oh, and why the name PinkPepperUK? Great question, it embodies the perfect balance of precision and boldness, much like the pink peppercorn itself.
Unlike traditional pepper, pink pepper is vibrant, unexpected, and adds just the right amount of spice, just like the way we approach business support. We believe that structure and efficiency don’t have to be dull. Our work is meticulous, but we bring energy, adaptability, and a fresh perspective to every task. The name reflects our commitment to offering services that are not only reliable and refined but also dynamic and forward-thinking.
At PinkPepperUK we don’t just keep businesses running we help them thrive, with precision and a dash of spice.
Our Mission
At PinkPepperUK, we empower startups and small businesses by managing their operations with precision, professionalism, and a dash of creativity.
Our mission is to be the trusted behind-the-scenes partner, delivering reliable virtual assistance and proactive solutions so our clients can focus on growing their businesses with confidence.
Our Values
Excellence with Precision: Every task is handled with accuracy, care, and attention to detail.
Partnership & Trust: We build strong, lasting relationships through clear communication and reliability.
Flexibility & Adaptability: Our services are tailored to meet each client’s unique business needs.
Integrity & Professionalism: Honesty and transparency guide every interaction.
Proactive Solutions: We anticipate needs and deliver efficient service.
Passion for Growth: We celebrate our clients' wins and strive to help them achieve their goals
Our Team
Natasha
Owner & Business Manager
With cross-industry experience and a background in executive assistant Natasha is swiss army knife of admin. Whether juggling schedules, streamlining workflows, or keeping things organised, she does it all with precision. When she’s not managing operations, she’s keeping up with her sassy 7-year old!
Rates:
Hourly: From £35 per hour
Retainer: POA (min 10 hours)
Shel
Payroll & Finance
With a strong background in payroll and finance, Shel ensures everything adds up perfectly. From managing accounts to keeping payroll on track, her expertise keeps businesses running smoothly. Precision, accuracy, and efficiency are at the core of everything she does.
Rates:
Hourly: From £35 per hour
Retainer: POA (min 10 hours)
Sina
Data & Analytics
A data and analytics expert, Sina thrives on turning numbers into actionable insights. With a sharp eye for detail and a strategic mindset, she helps businesses make informed decisions and optimise performance. When it comes to data, nothing slips past her radar.
Rates:
Hourly: From £35 per hour
Retainer: POA (min 10 hours)
Our Approach
Efficiency, precision, and adaptability are at the heart of everything we do. We believe that behind every thriving business is a well structured foundation; seamless processes, clear communication, and the right support in place. That’s where we come in.
Our approach is simple: we tailor our services to fit each client’s unique needs, ensuring that every task, from administrative support to financial management, is handled with professionalism and care. We don’t just manage workloads, we anticipate needs, streamline operations, and create space for businesses to focus on what truly matters.
With a commitment to excellence and a proactive mindset, we’re not just here to assist we’re here to help businesses grow, adapt, and succeed
Us in Numbers
624,000
Spent minutes helping our clients
3
Superstar staff
31
Business owners worked with over 3 Continents
27k
Caramelatte's consumed, probably